• Algica

    What is it? Algica® is a true super ingredient extracted from a type of algae called diatoms, cultivated in a lab on the Swedish west coast. Clinical studies show that Algica® hydrates like hyaluro... Continue Reading

Apricot oil

  • Apricot oil

    What is it? This is a fruity oil that fights inflammation. Apricot oil is a cold-pressed oil extracted from the kernel of the yummy Prunus Armeniaca fruit. When used in skincare it can support the ... Continue Reading


  • CICA

    What is CICA? Centella Asiatica, or CICA, is a plant primarily grown in Southeast Asia. Although it’s been used in natural medicines for hundreds of years, it’s recently popped up on more than one ... Continue Reading


  • Lavender

    What is Lavender? Lavender is more than just a pretty flower. It's popular for its calming fragrance but is also a low-key skincare powerhouse! This purple gem is bursting with positive vibes for y... Continue Reading

Camellia leaf extract

  • Camellia leaf extract

    What is Camelia leaf extract? There’s a good chance you’ve sipped this before. Camellia leaf extract is actually the refined extract from common tea leaves! When Camellia leaf is pressed and proces... Continue Reading


  • Peptides

    What is Peptides? These short chains of amino acids are one of the most-loved ingredients in anti-ageing skincare. They act as building blocks for important proteins found in the skin like collagen... Continue Reading


  • AHA

    What is AHA? AHA, aka alpha hydroxy acid, comes from plants (vegan!) and milk. Here's the twist: 99% of the AHAs found in skin care products are specially crafted in labs, bringing you the very bes... Continue Reading


  • Retinol

    What is retinol? This ingredient is a form of Vitamin A that promotes skin renewal and enhances collagen production, which starts declining as we age. Adding Retinol into your routine can help soft... Continue Reading


  • Niacinamide

    What is niacinamide? This trendy ingredient - also called Vitamin B3 - is easy to introduce into your skincare routine as it suits all ages and skin types and doesn't need to be gradually introduce... Continue Reading

Hyaluronic acid

  • Hyaluronic acid

    What is Hyaluronic acid? Hyaluronic acid is a popular ingredient in the beauty world (& we know why). HA is a molecule that naturally exists in your body but it reduces as we start to age. Applying... Continue Reading


  • Bakuchiol

    What is Bakuchiol? Bakuchiol is a vegan ingredient derived from the Psoralea corylifolia plant. This soothing antioxidant is often referred to as a plant-based alternative to Retinol & has many... Continue Reading


  • Biotin

    What is Biotin? This is famous for strengthening the hair and making the lashes look longer, fuller, and stronger. It can also help enhance shine, strengthen & protect your hair from the inside out... Continue Reading


  • Caffeine

    What is caffeine?   Works just as well in skincare as it does in your morning cup! Caffeine is a natural stimulant commonly found in coffee, tea and cacao plants. When concentrated as an oil and ad... Continue Reading


  • Rosemary

    What is rosemary?   This herb is a kitchen staple but did you know that it can do wonders in your beauty bag? Rosemary has the amazing ability to improve blood circulation and stimulate the hair fo... Continue Reading

Vitamin C

  • Vitamin C

    What is Vitamin C? This superstar antioxidant is found naturally in fruits & vegetables. Adding this active ingredient into your skincare routine can add major benefits. Vitamin C has gained lots o... Continue Reading